Mastercard, Data & Services
Formerly Applied Predictive Technologies (APT), a business analytics and software company
- Led Menu Analyzer’s expansion into Europe for three clients: market case, requirements with Product and Engineering, and four modules plus a customer analytics tool. $800K+ in annual revenue.
- Set the roadmap to bring Snowflake into the Test & Learn platform, aligning Product, BizOps and Engineering. Processing time went from 2 days to 4 hours.
- Designed 6 high-investment SMB credit card acquisition campaigns for a major U.S. bank, then tracked early acquisition and retention.
- One of four technical experts chosen from across North America for a four-month rotation in London.
- Ran 5+ concurrent engagements worth $12M+ in annual contract value; supervised 5 teammates and coached 7 more.
- Redesigned a client’s Travel & Expense operating model from 15+ cross-border interviews on a $1.1M engagement. Adopted in 7 countries.
- Piloted AI investments in loyalty and operations for two restaurant brands. First results in 12 weeks, and both pilots became multi-year contracts.
- Turned Mastercard’s State of Experimentation survey into an innovation roadmap for retailers: 10+ opportunities, $5M+ in projected sales.
- Compared click-through, add-to-cart and conversion for limited-time offers on delivery apps to shape a geo-demographic rollout.
- Drove SaaS adoption in Colombia on an $850K engagement, training 15+ users across 3 client teams.
- Built the SQL learning path for a buddy program with 300+ annual sign-ups, cutting data engineering hours by 28%.
- Turned user working sessions into 15+ prioritized enhancements; 5 shipped, supporting $1.8M in annual renewals.
- Market analysis on digital wallet adoption for a large bank led to a $1M contract and a 15% lift in adoption.
- Re-architected data flows across four environments with 75K+ lines of SQL, making imports 10x faster.
- Led 10+ onsite sessions with senior executives across restaurants, retail and financial services.


